Maxwell shares plunge 10% on Kraft Heinz coffee brand sale
The Shenzhen-listed Maxwell company lost value as Kraft Heinz announced a $650 million sale of its North American coffee business.
The Shenzhen-listed Maxwell company lost value as Kraft Heinz announced a $650 million sale of its North American coffee business. Published 2026-11-12 by Falling Shares.
| By Falling Shares Intelligence, edited by Wung Thomas, Editor-in-Chief
Written by Falling Shares Intelligence, our automated newsroom, from the public sources listed below and live market data. Every figure is checked against that material before publication, but the story has not been reviewed by a human editor. Check the linked sources before relying on it, and report errors to info@fallingshares.com.
Shares in Maxwell (300751.SZ) fell 10.29% on Thursday to 148.71 CNY, following Kraft Heinz's announcement that it is selling its North American coffee business, including the Maxwell House brand, for $650 million. Trading volume reached 24,329,811 shares.
Kraft Heinz coffee sale triggers fall
Kraft Heinz confirmed on 4 November 2026 that it will sell its North American coffee business to an undisclosed buyer for $650 million. The transaction involves the Maxwell House brand, which shares its name with the Shenzhen-listed company. Reports provided no explanation for the share price drop beyond the announcement.
The company did not issue a separate statement to the Shenzhen Stock Exchange regarding the move.
Stock remains far from highs
Falling Shares rates the stock as Unstable, citing annualised volatility of 83.1% against a benchmark of 26.1%. The company has recorded 35 sessions with moves of 5% or more in the past six months.
The share price is now 58.8% below its 52-week high of 373 CNY. Over the past year, the stock has risen 40.8%, but it has fallen 11.5% over three months and 5.6% in the last month. The 5-day change stands at +5.2%.