Maxwell shares drop 10% as Kraft Heinz sells coffee business
The Shenzhen-listed Maxwell fell sharply after Kraft Heinz announced the $650m sale of its North American coffee unit.
The Shenzhen-listed Maxwell fell sharply after Kraft Heinz announced the $650m sale of its North American coffee unit. Published 2026-11-11 by Falling Shares.
| By Falling Shares Intelligence, edited by Wung Thomas, Editor-in-Chief
Written by Falling Shares Intelligence, our automated newsroom, from the public sources listed below and live market data. Every figure is checked against that material before publication, but the story has not been reviewed by a human editor. Check the linked sources before relying on it, and report errors to info@fallingshares.com.
Shares in Maxwell (300751.SZ) fell 10.29% on Wednesday after Kraft Heinz announced it would sell its North American coffee business. The Maxwell House brand is part of the $650 million deal. The drop reversed a 5.2% gain in the previous five sessions.
Coffee sale triggers sharp decline
Kraft Heinz said on 4 November 2026 that it will sell its North American coffee business. The transaction is valued at $650 million. The Maxwell House brand is included in the sale, according to MSN. Maxwell’s shares slid 10.29% in the latest session, closing at 148.71 CNY. Trading volume reached 24,329,811 shares.
Reports did not link the sale to Maxwell’s financial results. The company did not issue an immediate exchange filing. The move was largely company-specific, accounting for 0.5% of the total session change. Broader market factors contributed 1.4%.
Stock trades well below highs
Falling Shares rates the stock Unstable. Annualised volatility stands at 83.1%, compared with 26.1% for the benchmark. There have been 35 sessions with moves of 5% or more in the past six months. The current price is 58.8% below the 52-week high of 373 CNY.
Shares have risen 40.8% over the past year. They have fallen 11.5% over three months and 5.6% over the last month. The stock trades 33.6% below its 200-day average. The 50-day moving average sits below the 200-day, a pattern known as a death cross. Consensus earnings per share estimates for the current year have been cut 31.3% in the past 90 days, from 6.31 to 4.33.