ITV cuts £30m costs as ad revenue slump deepens
The broadcaster announced fresh savings ahead of a Sky takeover inquiry as advertising sales slow.
The broadcaster announced fresh savings ahead of a Sky takeover inquiry as advertising sales slow. Published 2026-11-11 by Falling Shares.
| By Falling Shares Intelligence, edited by Wung Thomas, Editor-in-Chief
Written by Falling Shares Intelligence, our automated newsroom, from the public sources listed below and live market data. Every figure is checked against that material before publication, but the story has not been reviewed by a human editor. Check the linked sources before relying on it, and report errors to info@fallingshares.com.
Shares in ITV fell in the latest session after the broadcaster announced it would cut costs by £30m this year. The move comes as the company warned of a sharper-than-expected slump in advertising revenue. This financial pressure arises just before a regulatory inquiry into its proposed takeover by Sky.
Cost cuts amid ad slowdown
ITV plans to reduce spending on content by £25m as part of the £30m cost reduction programme. The company said the TV sector is facing a chill wind of falling advertising sales. This ad revenue slowdown has forced the broadcaster to tighten its purse strings ahead of the Sky deal review.
The announcement of fresh cost savings was made alongside a warning that the slump in advertising revenue is deeper than previously expected. The company linked these financial headwinds directly to the broader market conditions affecting the television industry.
Sky takeover inquiry looms
The cost-cutting measures come as ITV faces a regulatory inquiry into its proposed takeover by Sky. The financial adjustments are being made in anticipation of the outcome of this probe. The company has not specified how the cost savings will impact its long-term strategy beyond the immediate fiscal year.